Posts Tagged ‘expo tips’

The Importance of Colour Use When Exhibiting

the importance of colour in expo stand design

Colour plays a significant role in the design of an event. Complementing your logo, signage, message and marketing material, the incorporation of colour can attract people to your exhibition stand, influence buying decisions, create a sense of calmness or one of urgency, help to forge a connection to your brand and even affect how people…

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5 Key Elements to Consider When Designing Your Exhibition Stand

Exhibition stand design is far more complex than you may think. If you assumed that stand design only included the outer shell, think again. In reality, exhibition stand design is a holistic process that includes graphics, signage and audio visual technology. Essentially, exhibiting is a marketing mechanism aimed at reaching customers in a way that…

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Expo Stand Design Mistakes to Avoid

Which expo stand mistakes have the biggest impact on your results? If you have been thinking about exhibiting, you may be wondering how to ensure that your exhibition stand stands out for all the right reasons. A huge part of your success with this type of event lies in how you present your business to…

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How to Get the Most Out of Your Decorex Expo Stand

decorex expo stand tips

Once you have booked your Decorex expo stand, you can start the countdown for Decorex Johannesburg 2017. Taking place at the Gallagher Convention Centre from 9 to 13 August 2017, the theme for this year’s show is ‘make your space your living dream’ (#LivingDream). This theme brings the Danish anti-digital concept of ‘hygge’ to life,…

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The Importance of Event Furniture

an example of event furniture for hire

You’ve got the perfect stand, flawless branding and the right audio-visual support, but what about your event furniture? Whatever event you are planning – a conference, product launch, private celebration or exhibition stand activation – furniture is an essential component of achieving your objectives. The very nature of events comes down to STANDing out, for…

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Is exhibiting still a viable marketing channel?

exhibition - custom expo stands

With a number of exhibition benefits to be enjoyed, there is no doubt that exhibiting can be a great way to market your business. Trade shows and other exhibition related events offer a unique opportunity to connect to customers on a face-to-face level. Needless to say, this means plenty of opportunities to network and expand…

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