Posts Tagged ‘event industry tips’

The Importance of Colour Use When Exhibiting

the importance of colour in expo stand design

Colour plays a significant role in the design of an event. Complementing your logo, signage, message and marketing material, the incorporation of colour can attract people to your exhibition stand, influence buying decisions, create a sense of calmness or one of urgency, help to forge a connection to your brand and even affect how people…

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Why Exhibition Stands Need to Support Consistent Branding

consistent branding and its importance in expo stand design

We know that every element of your brand will contribute to how people view your business. Brand Engagement often uses several methods that help establish connections in the world of events and exhibitions and a cohesive brand can make all the difference to how well you do and how others perceive you. Beautifully designed exhibition…

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5 Key Elements to Consider When Designing Your Exhibition Stand

Exhibition stand design is far more complex than you may think. If you assumed that stand design only included the outer shell, think again. In reality, exhibition stand design is a holistic process that includes graphics, signage and audio visual technology. Essentially, exhibiting is a marketing mechanism aimed at reaching customers in a way that…

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Expo Stand Design Mistakes to Avoid

Which expo stand mistakes have the biggest impact on your results? If you have been thinking about exhibiting, you may be wondering how to ensure that your exhibition stand stands out for all the right reasons. A huge part of your success with this type of event lies in how you present your business to…

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How to Choose Your Exhibition Stand Manufacturer

preview of design by exhibition stand manufacturer

Choosing an exhibition stand manufacturer is not always as easy as it seems. With so many factors to consider, it can be hard to know what to look for when making your decision. While you may be swayed by bright, flashy suppliers that offer prices that are far below average, making the wrong decision can…

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How to Get the Most Out of Your Decorex Expo Stand

decorex expo stand tips

Once you have booked your Decorex expo stand, you can start the countdown for Decorex Johannesburg 2017. Taking place at the Gallagher Convention Centre from 9 to 13 August 2017, the theme for this year’s show is ‘make your space your living dream’ (#LivingDream). This theme brings the Danish anti-digital concept of ‘hygge’ to life,…

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