Event Infrastructure

The Importance of Colour Use When Exhibiting

the importance of colour in expo stand design

Colour plays a significant role in the design of an event. Complementing your logo, signage, message and marketing material, the incorporation of colour can attract people to your exhibition stand, influence buying decisions, create a sense of calmness or one of urgency, help to forge a connection to your brand and even affect how people…

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The Importance of Event Furniture

an example of event furniture for hire

You’ve got the perfect stand, flawless branding and the right audio-visual support, but what about your event furniture? Whatever event you are planning – a conference, product launch, private celebration or exhibition stand activation – furniture is an essential component of achieving your objectives. The very nature of events comes down to STANDing out, for…

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Do I Really Have to Invest in Event Infrastructure?

marquee tent as part of event infrastrcuture

While there are many ingredients that make up a successful event, the one ingredient that cannot be left out is event infrastructure. If décor, music and entertainment are seen as the bells and whistles of any event, infrastructure could be considered to be the nuts and bolts. For those who feel that it is a…

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