Which expo stand mistakes have the biggest impact on your results? If you have been thinking about exhibiting, you may be wondering how to ensure that your exhibition stand stands out for all the right reasons. A huge part of your success with this type of event lies in how you present your business to visitors attending the show. Many businesses assume that all they need to do in order to generate leads is simply set up a stand
Although it is certainly a good idea to put yourself out there, with potential customers, there are a few things to ensure if you really want to meet your objectives. To help you make the most from your efforts, we have put together a quick list of the biggest expo stand mistakes to avoid.
Avoid These Expo Stand Mistakes
Some of the top expo stand mistakes that you will want to avoid at all costs include the following:
- Using the wrong stand for your needs. Above all else, it is essential to have a clear goal before you even consider exhibiting. Each type of stand has its own unique features and benefits. There are many variables to consider, ranging from the nature of the event, the size requirements in place, how much you can afford to spend, your products and even your overall marketing plan. A shell scheme stand may work well for one kind of event, but a custom designed space may be better for another event. Taking a guess and having a stand designed without taking into account its purpose and your requirements can end up reducing your impact drastically. This is why is can be incredibly useful to speak to an exhibition specialist to get guidance on what type of stand would be best for your needs and budget.
- Using an unattractive design. The entire point of exhibiting is to stand out. At a busy trade show, you simply cannot afford to blend into the crowd. Visitors at such shows will make decisions on which stands to visit in a matter of seconds. That first impression is often the only chance you have to attract people to your stand. With that in mind, the design of your stand is crucial. A major thing to be wary of is trying to rush your stand design, or going for the cheapest possible option rather than the best option. Even if you are on a tight budget, it can end up costing you far more than you bargained for in the long run if your stand fails to attract passers-by.
- Using ineffective artwork. On a similar note, you will also need to ensure that your artwork is well design and is easy to read, positioning your brand and service/product offering clearly. Many businesses focus all their thought and effort onto the stand design, only to realise belatedly, halfway into the exhibition, that your artwork are either too vague, or too hard to read. If logos or artwork cannot be read and understood from a distance, you will lose out on traffic to your stand. The result is that people browse without looking seriously, or move on to the next stand and exhibitor. On the other hand, if you have branding that instantly shows visitors what you can offer and what they can expect, you are far more likely to bring in business from exhibiting efforts
Ready to take your stand to the next level? Contact Compex today to find out how we prevent some of these expo stand mistakes and help you achieve your exhibiting objectives.