Once you have booked your Decorex expo stand, you can start the countdown for Decorex Johannesburg 2017. Taking place at the Gallagher Convention Centre from 9 to 13 August 2017, the theme for this year’s show is ‘make your space your living dream’ (#LivingDream). This theme brings the Danish anti-digital concept of ‘hygge’ to life, focusing on how attendees can create a serene, calming refuge in their homes.
Decorex is one of those exhibitions that attracts thousands of visitors each year. The event will showcase a wide diversity of industries, products and services; from food to décor, furnishings, home innovation, design and plenty more. Needless to say, with such a high calibre of exhibitors on the cards, it is vital that your stand does not get lost in the crowd. To ensure that your exhibition stand gets the best possible level of exposure, we have put together a few tips to keep in mind when planning your unique exhibiting space
Top Tips for an Inviting Decorex Expo Stand
Some things to consider when planning your Decorex expo stand include the following:
- Stand out from the crowd. Without a doubt, the single most effective way to ensure that you get the full benefit of Decorex 2017 traffic is to stand out. A beautifully designed stand will always be a worthwhile investment. Whether you decide to opt for a one of a kind shell scheme, or you pay special attention to lighting, sound effects and other ways to ensure that your stand is eye-catching and unique, exhibition stand design plays a vital role in any trade show. That does not mean splurging on an elaborate stand and audio visuals without a plan, however. To truly stand out, it is best to consider this year’s theme and who will help you bring this theme to life. And that takes us to our next tip…
- Keep the theme in mind. Living dream is a fairly broad theme, encompassing everything that makes a home a welcome place to retreat. In the words of Sian Cullingworth, portfolio director of Decorex SA and 100% Design South Africa, “Our lives are constantly impacted by the fast-paced, electronic world. This can negatively affect our senses if we don’t have a space that allows us to step back and have a moment of quiet introspection. We’re seeking refuge in silence, searching for a closeness with nature that, for many people, is an elusive reality instead of something we immerse ourselves in daily. The 2017 theme, ‘Make your space your living dream’ leans towards this natural ethos within the home, creating a liveable haven that seeps calmness and inspires wholesome, introspective living.”
- Engage with visitors, during and after the show. An engaging stand will attract more visitors. Make sure that you have a team on hand to actively reach out to visitors. Event furniture for example, is an effective way to encourage visitors to sit down and interact on a deeper level, whether to watch a demonstration, touch and feel a product or speak to one of your sale’s people. It is also very useful to have marketing material on hand to give out to interested visitors and a direct contact for them to engage with after the show. Brochures and business cards can often be easily lost – especially during a busy event such as Decorex. Items that are off-beat and unusual however will have more chance of being seen and remembered, simply capturing someone’s details via a competition being run can also help ensure that follow-up conversation and contact opportunity exists after the event.
Looking for assistance with last minute event furniture hire, building an awesome exhibition stand, audio visual help and other onsite preparations? Get in touch with the Compex team today or view our hiring catalogue that offers information about all the final details you need to deliver a powerful, inviting Decorex expo stand.