The Importance of Event Furniture

an example of event furniture for hire

You’ve got the perfect stand, flawless branding and the right audio-visual support, but what about your event furniture? Whatever event you are planning – a conference, product launch, private celebration or exhibition stand activation – furniture is an essential component of achieving your objectives.

The very nature of events comes down to STANDing out, for all the right reasons. Regardless of the size or nature of your event, the one way that you can create a cohesive experience for your guests is to consider every last detail. Many event organisers plan every other aspect of the event, from stands to music, promotional material, speakers, lighting, slide shows, bars, menus and venue, while leaving furniture as a ‘given’. Furniture however can be the finishing touch that sets your stand or event out from the rest, helping you not only shine but also engage with your target audience.

How Event Furniture Helps You Shine

How exactly will the right event furniture boost your brand image, style and overall level of professionalism? Here are just few ways that event furnishings help you stand out…

  • Consistent branding. While you have put plenty of thought into designing a beautiful stand, it is important to continue your branding across the seemingly small details such as chairs, tables, couches, and other furniture. When hiring furniture for your event or exhibit from Compex, you have the added benefit of customising furniture that can be branded with vinyl graphics or fabric pillows. Our furniture, such as counters and table tops can also be customised with unique pantone colours and CNC cut-outs, further helping to provide a consistent and clear level of branding throughout.
  • Polished event style. Whether you want to stand out at a conference, or you are planning an intimate event that will be attended by local media and trend-setters, the small details are often the ones that count the most. You could have a beautifully designed custom built stand, but, without furniture that suits the stand, you may not come across as professional and put-together as you think. Worst still your employees may be left standing throughout the event or your brochures could be scattered all over the place.
  • Guest experience. As much as furniture looks great, it is also functional and practical. Furniture such as couches, bar tables, stools, chairs, ottomans, tablecloths, and benches all provide a practical way for guests to relax and enjoy your event. A spectacular event that does not offer anywhere for guests to sit and enjoy welcome drinks and snacks will not have the same impact as one that is inviting and welcoming, allowing for engagement and connection. The best way to enhance your guests’ experience is to choose your furnishings wisely. Opt for furniture that guests can use easily. If you offer seating that looks good but isn’t comfortable, you will quickly find that guests will not want to spend any length of time in one place.

Ready to take your event to the next level? Compex offers a selection of event furniture to hire. We provide furniture customisation as well, to further help you stand out and position your company’s brand. To learn more about hiring event furniture, simply contact us today or browse our furniture hire catalogue to see what we have on offer.