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The Importance of Colour Use When Exhibiting

the importance of colour in expo stand design

Colour plays a significant role in the design of an event. Complementing your logo, signage, message and marketing material, the incorporation of colour can attract people to your exhibition stand, influence buying decisions, create a sense of calmness or one of urgency, help to forge a connection to your brand and even affect how people…

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Why Exhibition Stands Need to Support Consistent Branding

consistent branding and its importance in expo stand design

We know that every element of your brand will contribute to how people view your business. Brand Engagement often uses several methods that help establish connections in the world of events and exhibitions and a cohesive brand can make all the difference to how well you do and how others perceive you. Beautifully designed exhibition…

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5 Key Elements to Consider When Designing Your Exhibition Stand

Exhibition stand design is far more complex than you may think. If you assumed that stand design only included the outer shell, think again. In reality, exhibition stand design is a holistic process that includes graphics, signage and audio visual technology. Essentially, exhibiting is a marketing mechanism aimed at reaching customers in a way that…

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Expo Stand Design Mistakes to Avoid

Which expo stand mistakes have the biggest impact on your results? If you have been thinking about exhibiting, you may be wondering how to ensure that your exhibition stand stands out for all the right reasons. A huge part of your success with this type of event lies in how you present your business to…

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Women in Events Are STANDING Out and SHOWING Off

Despite the fact that the gender gap certainly still exists across many local and international sectors, women in business are STANDing out like never before. The slow but steady rise of the economic empowerment of women has been one of the most incredible revolutions seen in the last five decades. Millions of women all over…

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EXSA Conference 2017 in Review

Taking place between 9 and 11 July 2017, the EXSA Conference 2017 was all about creating a customer centric experience. The Exhibition and Event Association of Southern Africa brought event professionals together at the spectacular Askari Game Lodge in Magaliesburg for a three-day conference that focused on customer experience. According to Forbes, customer experience is…

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